→ CASE STUDY 06
HOSPITALITY / LOCAL SEO / WEB / FY2026
EST. READ — 6 MIN
VOL. V / NO. 06
→ THE BRIEF
Stan's Deli:
Fifty years in business. Finally findable online.
A ground-up website for a 50-year-old Bonita Springs deli — built from real POS data, with a full digital menu, a time-aware ordering CTA, and a local-SEO foundation.
→ CLIENT
Stan's Deli
CLIENT
→ DISCIPLINE
Web, Local SEO
FULL-STACK
→ TIMELINE
FY26 — ongoing
ACTIVE
→ STATUS
Shipped
SHIPPED
→ 01 / THE CHALLENGE
FIFTY YEARS OF EQUITY, INVISIBLE ONLINE.
Stan’s Super Subs & Deli is a Southwest Florida institution with over fifty years of history — and no web presence that matched the quality of the product.
There was no accurate digital menu, no local-search footprint despite decades of brand equity and hundreds of reviews, no mobile-friendly experience, and incorrect business information floating around the web.
→ 02 / OUR APPROACH
ACCURACY OVER DECORATION.
Tech House built the site from scratch, working directly from real menu data exported from the Square POS, real customer photos, and real Google reviews. Every decision prioritized accuracy and usefulness over ornament.
→ 03 / WHAT WE BUILT
A MODERN, ACCURATE, FINDABLE SITE.
A fast, mobile-responsive site on Next.js and React, with the full menu — fifty-plus items across four categories — built directly from the POS catalog so there are no pricing errors on launch.
A time-aware “Call to Order” button that enables itself during business hours and stands down after close. A local-SEO foundation built in from the start: Restaurant JSON-LD structured data, optimized metadata and Open Graph, canonical URLs, sitemap, and robots.
Beyond the site, a supporting kit: a bi-fold printed menu, a business card, and operating and marketing playbooks.
→ 04 / RESULTS
MEASURED OVER THE FIRST QUARTER.
The site shipped with rich-result eligibility and the full menu online for the first time. Search impressions, Google Business Profile views, and performance will be reported here over the first 30 to 90 days.
→ WHAT'S NEXT
INTERESTED IN THIS WORK?
Every engagement begins with a brief. Two minutes to describe the system you need built or the decision you are facing. A response within forty-eight hours.
→ ARCHIVE
CONTINUE READING
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